Roster 2 / 3 seats open · Booking Q3 2026

You build the product. I run everything else.

A fractional Chief of Staff for B2B founders building between $0 and $5M ARR. One operator, embedded in your week, shipping the work blocking your next milestone — not pitching it from a deck.

Currently operating
Kevin Mercado, Fractional Chief of Staff
Kevin Mercado
Operator · VGS
10–20 Hours embedded / week
3 Founders maximum
90 Day minimum
1 Point of contact
CURRENTLY OPERATING

Active Chief of Staff at a venture-backed B2B SaaS company shipping ML infrastructure into Fortune 500 pharma and chemical R&D teams. The work I do for clients is the work I do day-to-day — on a smaller surface area, with sharper focus.

A point of view

Most early-stage founders don’t need another agency.

They don’t need a coach. They don’t need a $200K Chief of Staff hire their runway can’t justify yet.

They need one operator who walks into the chaos, picks the three things that matter most, and ships them this week.

Then ships three more next week.

That’s the entire offer.

Surfaces 05 / 05

Five operating surfaces
most founders under-run.

Engagements scope what you actually need. Not all five. Most founders start with two or three.

/01

Go-to-Market

Positioning, ICP, messaging, sales process, pipeline cadence, deal review. The narrative your sales team actually closes with — plus the system to run it weekly.

  • Positioning & messaging architecture
  • ICP refinement & segmentation
  • CRM hygiene & pipeline cadence
  • Win/loss reviews & forecasting
/02

Marketing Execution

Website, content, SEO, paid acquisition, lifecycle, brand. Shipped weekly. Measured monthly. Built to compound — not pitched in decks.

  • Site, landing pages, conversion paths
  • SEO & content engine
  • Paid acquisition (Meta, Google, LinkedIn)
  • Lifecycle, email, brand system
/03

Operating Cadence

The weekly leadership rhythm that turns chaos into compounding execution. OKRs, dashboards, hiring loops, and the tool stack you forgot you were paying for.

  • Weekly leadership cadence
  • OKRs, KPIs, & dashboards
  • Hiring loops & onboarding
  • Tool stack & vendor coordination
/04

Investor Communications

Monthly updates that get read. Board prep that doesn’t ambush you. Data rooms that don’t embarrass you. The narrative for your next round, ready before you need it.

  • Monthly investor updates
  • Board materials & prep
  • Data room curation
  • Round narrative & deck
/05

Founder Leverage

The work that disappears off your plate so you can build. Email triage, calendar architecture, decision frameworks, async briefs, pre-reads. The senior layer between you and the noise.

  • Email & calendar architecture
  • Decision frameworks & pre-reads
  • Async briefs & meeting prep
  • Strategic delegation infrastructure
Engagement 04 / 04

One operator. Embedded.
No handoffs.

01 30 min

Intro call

What’s actually broken. What’s worth fixing first. Whether this engagement makes sense for both of us.

02 1 week

Diagnostic

Stack review, funnel review, ops cadence, team. Written diagnosis with the three things to change first.

03 90 days

Engagement

Embedded in your tools. Weekly cadence. One live call. Async the rest. Real deliverables in your tools by Friday.

04 Quarterly

Re-scope

Continue, expand, narrow, or end clean. No retainer drift. No legacy contracts.

Operating principles
P.01

One point of contact. Always.

No account managers. No project managers. No handoffs. You email me, I reply.

P.02

Ship weekly.

Real deliverables in your tools by Friday. Not pitch decks. Not status updates.

P.03

Capped roster.

Three founders maximum. When seats are full, the waitlist opens. No exceptions.

P.04

Honest direction.

If you’re wrong, you’ll hear it. The job is outcomes, not agreement.

Packages 03 + 1

Three paths in.
One operator through them all.

Pricing is published. Scope is fixed. The only thing we negotiate is which package fits where you actually are.

Tier 01

The Diagnostic

A senior audit of your operating surface. Two-week sprint. Written diagnosis. No commitment beyond.

$ 4,500 one-time
  • 14-day operator audit across GTM, ops, marketing, hiring
  • Written diagnosis with prioritized fixes
  • Two 90-min readout & strategy calls
  • 30-day implementation support
  • Credit applies to first month of any retainer started within 30 days
Book a Diagnostic

Best for founders unsure where to focus next. Or before you commit to a retainer.

Tier 02

Fractional Operator

Senior operator embedded in your week. Strategic execution. Ten hours of focused weekly leverage.

$ 8,500 / month
  • 10 hours / week embedded
  • 1 weekly leadership call (60 min)
  • Async ops support · 24-hour response
  • Marketing execution oversight
  • Monthly investor update + board prep
  • Quarterly strategic re-scope
  • 30-day cancel notice. No annual lock-in.
Book a fit call

Best for pre-seed and seed founders, $0–$1M ARR.

Tier 04 · Custom Engagement

Fundraise sprints. Multi-channel ownership. Founder-direct coverage.

For post-Series A founders who need more than 20 hours and want a single operator running it. Multi-quarter scope. Co-piloting through a fundraise. Multiple growth channels owned end-to-end. Direct line to founder.

Starting at $25,000/ month Available by application only
First 30 Days 04 / 04 weeks

What you actually get
in the first month.

No ramp-up theater. No "discovery phase" that bills you for two months of nothing. Real deliverables, week one.

Week 01 Diagnose
  • Stack & funnel review across all systems
  • 1:1s with you and 2–3 key team members
  • Written diagnosis: the three things blocking your next milestone
  • Prioritized fix list with owners and timelines
Week 02 Install cadence
  • Weekly leadership cadence locked in your calendar
  • Dashboards built or fixed (revenue, pipeline, hiring)
  • Tool stack audited — what to keep, kill, consolidate
  • First marketing or ops deliverable shipped
Week 03 Compound
  • Pipeline cadence running with you and sales
  • Marketing execution shipping weekly
  • Hiring loop opened on one priority role
  • First investor update drafted & sent
Week 04 Lock the quarter
  • 90-day plan locked: outcomes, owners, weekly cadence
  • Quarterly OKRs aligned with team
  • Vendor & tool consolidation complete
  • Re-scope conversation: continue, expand, or wrap clean

This isn’t aspirational — this is the actual cadence. If we get to Week 02 and Week 01 didn’t produce a written diagnosis, the engagement isn’t working. We’d rather know fast.

Selected work — Anonymized

What this looks
like in practice.

Active engagements are confidential by default. The work below is anonymized — company stage and outcomes are real.

Seed B2B SaaS Pharma R&D
2024 — present

Active Chief of Staff to a venture-backed ML company
shipping into Fortune 500 pharma and chemical R&D.

Operating across product strategy, GTM, sales operations, compliance, hiring, investor communications, and vendor coordination for a deep-tech B2B SaaS company. The full operator surface of an early-stage company.

Deliverables shipped
  • Outbound architecture across deliverability, CRM, and sequenced contact strategy — built for senior decision-maker reach into Fortune 500 R&D teams
  • Federal grant Letter of Intent and enterprise reseller renewal materials — both routed for CEO signature, ready for external delivery
  • Vertical positioning one-pager and competitive analysis for entry into a new segment (cosmetics R&D)
  • Internal performance review system: competencies, peer feedback, manager calibration — rolled out across the team
  • Founder leverage triage: audited the CEO’s email backlog into a 21-thread prioritized tracker (Decision / Review / FYI), reviewed weekly
Operator

Kevin Mercado.

Operator. Shipping today.

  • Now Chief of Staff at a venture-backed B2B SaaS
  • Sector Deep-tech ML for enterprise R&D
  • Surface Product · GTM · Ops · Hiring · Investor
  • Background Marketing, comms, B2B GTM
  • Roster cap 3 founders
  • Based Remote-first

The work I do for clients is the work I do every day — on a smaller surface area, with sharper focus.

I run a live operating surface inside a venture-backed B2B SaaS company every week — product strategy, GTM, ops, hiring, investor comms, and the work that holds it all together. The pattern recognition, the muscle memory, the network: compounding in real time, not summarized in a deck.

That’s why the roster is capped at three. COS-level work doesn’t scale to ten clients — it scales to relationships, embedded context, and weekly execution. If you need someone to walk into the chaos, run your week, and ship the things blocking your next milestone — let’s talk.

Questions

The things
everyone asks first.

How is this different from a marketing agency?

An agency sells you a scoped service — a website, a campaign, a logo — with a project manager between you and the work. I’m one operator embedded in your weekly rhythm. Marketing happens, but inside a broader engagement covering hiring, board prep, and ops cadence. You pay one retainer instead of six vendors.

How is this different from a freelance consultant?

Most consultants advise. I ship. The deliverable isn’t a deck or a strategy doc — it’s the live website, the published content, the running pipeline review, the sent investor update. I’ll write the strategy if you need it, but I’d rather have it built and tested by Friday.

Can you replace a full-time COS hire?

For pre-Series A and early Series A teams: yes. Most early-stage founders don’t need 40 hours of COS work; they need 10–20 hours of senior judgment and execution. When your team grows past 25 people, you’ll want a full-time COS. I’ll help you hire them.

Do you work with companies pre-revenue?

Sometimes. I prefer companies with a working product, paying customers, or a credible round closing. Pre-product engagements are usually scoped as a one-time Diagnostic Sprint rather than a fractional retainer.

What tools do you work in?

Whatever you already use. Slack, Linear, Notion, HubSpot, Salesforce, Webflow, GitHub, AWS, Figma. Tool-agnostic by default. I’ll push back hard if your stack is the actual problem.

Why is the roster capped at three?

Because COS-level work doesn’t scale beyond that. The value is in being present, embedded, and aware of your context in real time. At ten clients, that becomes status reports. At three, it’s the work.

What happens after 90 days?

We re-scope. Continue, expand, narrow, or end clean. About half of engagements continue past the minimum. The other half wrap with a clean handoff to whoever you’ve hired in the meantime — often someone I helped you find.

What if you’re not the right fit?

The intro call is built to figure that out fast. If we’re not a fit, you’ll get an honest no in 30 minutes — and usually a referral to someone better suited. The capped roster means I have no incentive to take engagements that don’t produce outcomes.

Book the call

Two seats open.
Booking Q3 2026.

Thirty minutes. No pitch deck, no pre-work. Tell me what’s broken — I’ll tell you whether I can fix it, what package fits, and whether we’re a match. If we’re not, you’ll get a referral.

Pick a time